Location Intelligence for Every Small Business
How a joint solution from T-Mobile, Mastercard, and CleverMaps empowers small and medium-sized businesses with data-driven location decisions.
The Challenge:
Finding the Right Business Location – Easily & Affordably
For years, Location Intelligence was a privilege of large corporations with dedicated data teams. Small and medium-sized businesses (SMBs) faced a different reality—relying on intuition, incomplete public data, or costly market research to decide where to open a new store, café, or service branch.
However, location choice directly impacts revenue and long-term business success. Without access to reliable mobility data, transaction insights, and competition analysis, SMBs were at a disadvantage. They needed a solution that was both affordable and easy to understand—one that would allow them to assess location potential without data expertise.
The Solution:
MarketSpot – Smart Location Analytics for Small Businesses
To bridge this gap, T-Mobile, Mastercard, and CleverMaps collaborated to create MarketSpot, a simple yet powerful location analysis tool, currently available only for businesses in the Czech market.
No more guesswork – MarketSpot provides clear, data-driven insights about any address in the Czech Republic.
Affordable for SMBs – Users pay only for the location they analyze, not for large-scale datasets that strain the budget.
Comprehensive yet user-friendly – All key location intelligence metrics are delivered in a clear, easy-to-read report.
"Today, we can describe a location using a variety of data—from population mobility to transactions and demographics—providing an objective assessment of its attractiveness. The key to success is not just gathering this data, but also properly combining it and transforming it into an easy-to-understand report. And that’s exactly what CleverMaps has been doing for over ten years. Thanks to the technology and expertise we bring to MarketSpot, even small businesses can now work with data as efficiently as major corporations."
— Ondrej Tomas, Founder & CEO, CleverMaps
A comparison of two locations—Mastercard and CleverMaps offices—in MarketSpot. View the full report here.
What Makes MarketSpot Unique?
MarketSpot combines three premium data sources in one place, offering business owners a complete location assessment:
Mobility data from T-Mobile – Anonymized and aggregated data showing how many people visit the area and at what times during the day.
Transaction data from Mastercard – Anonymized and aggregated spending insights, indicating how the total consumer spend in the area compares to similar locations within the state and city/municipality.
Geospatial data from CleverMaps – Provides insights into competition, public transport accessibility, road traffic intensity, and business attractiveness through the lens of our Retail Exposure Index.
This unique combination of anonymized mobility, transactional, and other luxurious location data helps business owners identify promising locations while avoiding costly mistakes.
"We wanted to provide a complete view of each location’s attractiveness for businesses. That’s why we conducted a detailed analysis of anonymized mobility data from our network. By connecting mobility data with transactional insights, transportation data, and other key factors, MarketSpot gives entrepreneurs a practical tool for making informed decisions about where to set up shop.”
– Jakub Kopecky, Director of Industry 4.0 at T-Mobile
The Impact:
Smarter Business Location Decisions With Data
MarketSpot enables franchise owners, retail businesses, restaurants, and service providers to evaluate locations quickly and accurately, even without a background in data analysis.
How MarketSpot Works in Practice
Enter an address for evaluation.
MarketSpot analyzes the location using real-world data, comparing it to similar locations.
A clear report is generated, displaying:
Visitor traffic – How many people visit the area daily, and at what times?
Consumer spending patterns – How much money do people spend in the area?
Competitive landscape – Who else operates in the area?
Transportation accessibility – How easy it is for customers to reach the location by public transport or car.
MarketSpot Location Attractiveness Report: See the full evaluation here.
"The collaboration on the MarketSpot project is another logical step in our effort to support entrepreneurs and provide them with key data for their growth and success. We are pleased to have joined forces with like-minded partners, T-Mobile and CleverMaps, to create a powerful tool that helps entrepreneurs strategically decide on the best locations for their businesses—whether they are small business owners or established companies planning expansion. We are making relevant data accessible, which until now was reserved only for the largest players, significantly contributing to improving the business environment in the Czech Republic."
– Jana Lvova, General Manager of Mastercard for the Czech Republic and Slovakia
The Conclusion:
The New Standard in Location Intelligence for SMBs
With MarketSpot, no business owner has to take a blind risk when selecting a new location. Thanks to T-Mobile and Mastercard, SMBs in the Czech Republic now have access to the same high-quality location data as large enterprises, but in an affordable, user-friendly format.
Whether opening a new café, retail store, service branch, or franchise, MarketSpot helps businesses avoid poor location choices and maximize revenue potential.
Check your new business location now at MarketSpot.cz.
Thinking about building an app with CleverMaps Location Intelligence tools? Get in touch!
