Location Intelligence for FMCG

Optimize your FMCG strategy with location intelligence. Strengthen market presence and target customers accurately. Make confident decisions on product placements, partner acquisitions, and market expansions.

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LOCATION INTELLIGENCE IN FMCG

Core Use Cases

Tailored to meet the unique challenges of the FMCG sector, our platform provides actionable insights that drive strategic decisions. Here are the key areas where our solutions can enhance your business:

Market Census

Use location intelligence to access an enriched database of on-trade market outlets. CleverMaps provides detailed information on brands offered, customer satisfaction, and busyness scores. This data helps identify key market segments, optimize product placement, and enhance marketing strategies.

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Partner Acquisition

Identify optimal partners by analyzing spatial data to understand market coverage and potential. Ensure strategic alignment and maximize partnership success.

Sales and Distribution Strategy

Analyze regional sales data to identify growth opportunities, optimize sales territories, and improve distribution efficiency, boosting overall sales performance.

Market Gaps and Cannibalization

Refine your brand positioning with location intelligence by understanding regional preferences and tailoring marketing efforts to local audiences.

Are you interested in more use cases?

WHY CLEVERMAPS

Why is Location Intelligence an Absolute Game Changer in FMCG

Location Intelligence dramatically transforms the decision-making process in FMCG for the better.

Precise Market Segmentation: Identify and target specific consumer groups based on geographic and demographic data.

Optimized Product Placement: Strategically place products in locations with the highest demand to maximize sales.

Enhanced Marketing Strategies: Tailor marketing campaigns to regional preferences and behaviours for better engagement.

Targeted Brand Positioning: Refine brand positioning by understanding regional preferences and tailoring marketing efforts to local audiences.

Proactive Market Expansion: Identify high-potential areas for new market entry, minimizing risks and maximizing success in new regions.

Data-Driven Marketing Campaigns: Develop and execute marketing strategies based on detailed geographic and consumer behaviour data.

SERVICES

We are Here to Help Every Step of the Way

Initial Location Analysis
Discover the key location factors driving your business success and identify those holding you back. Our unique methodology ensures perfect site selection and network expansion.
SHOW HOW
Data Enrichment
Boost your location intelligence by enriching geographic data with demographics, purchasing power, and traffic patterns.
SHOW HOW
Geocoding
With our advanced geocoding solutions, addresses can be transformed into precise geographic coordinates. Accurate geocoding enhances data quality, optimizes logistics, and boosts marketing efficiency.
SHOW HOW
Insights Interpretation
How can you turn gained insights into greater profits? Use our consulting services from our geospatial experts to find out more.
SHOW HOW

Initial Location Analysis
Discover the key location factors driving your business success and identify those holding you back. Our unique methodology ensures perfect site selection and network expansion.
SHOW HOW
Data Enrichment
Boost your location intelligence by enriching geographic data with demographics, purchasing power, and traffic patterns.
SHOW HOW
Geocoding
With our advanced geocoding solutions, addresses can be transformed into precise geographic coordinates. Accurate geocoding enhances data quality, optimizes logistics, and boosts marketing efficiency.
SHOW HOW
Insights Interpretation
How can you turn gained insights into greater profits? Use our consulting services from our geospatial experts to find out more.
SHOW HOW

Initial Location Analysis
Discover the key location factors driving your business success and identify those holding you back. Our unique methodology ensures perfect site selection and network expansion.
SHOW HOW
Data Enrichment
Boost your location intelligence by enriching geographic data with demographics, purchasing power, and traffic patterns.
SHOW HOW
Geocoding
With our advanced geocoding solutions, addresses can be transformed into precise geographic coordinates. Accurate geocoding enhances data quality, optimizes logistics, and boosts marketing efficiency.
SHOW HOW
Insights Interpretation
How can you turn gained insights into greater profits? Use our consulting services from our geospatial experts to find out more.
SHOW HOW

WHAT OUR CUSTOMERS SAY

Where Success Meets Location

Explore stories of businesses navigating to success with CleverMaps.

Clear visualization and predefined reports of data perfectly fit data-driven foundation of Foodora.
BRETISLAV STROMKO
Head of Business Intelligence, Foodora, Delivery Hero Group
READ STORY
Clevermaps has greatly enhanced our delivery operations by providing precise location intelligence. The platform's spatial data analytics help us optimize our branch and parcel locker network based on actual customer spend. Moreover, when widening the network, the underlying data makes sure we don't put a foot wrong.
ROMAN SKALICKY
Expansion Specialist, Alza
Before using CleverMaps, we couldn't effectively evaluate our branch locations. The platform provided an unbiased view of our branch network, allowing us to optimize locations and reduce overlaps without compromising customer access. This has lowered our operating costs and ensured strategic placements.
JAN SEVC
Head of Regional Representatives, Generali Česká pojišťovna, Generali Group
READ STORY
CleverMaps has significantly improved our branch network optimization. The platform visualized complex business data with demographic insights, revealing catchment areas, market potential, and customer behavior. This enabled tailored strategies for each branch, enhancing customer proximity.
JIRI CERVENY
Branch Network Strategy and Data Analyst, Česká spořitelna, Erste Group
READ STORY
Clevermaps excels at integrating various data sources into one cohesive platform. The ability to combine internal data with external datasets like demography and transaction data provides us with powerful insights. This has been particularly beneficial in optimizing our parcel locker network and enhancing our delivery services.
MILOS SUBAK
Strategy Associate, Packeta Group
CleverMaps is an easy-to-use and powerful location intelligence tool. It helped us assess the investment opportunity much faster and saved us hours of bothersome work on gathering datasets, preparing sheets, and creating visualizations.
JIRI CEPAN
Senior Financial Analyst, Upvest
READ STORY

Clear visualization and predefined reports of data perfectly fit data-driven foundation of Foodora.
BRETISLAV STROMKO
Head of Business Intelligence, Foodora, Delivery Hero Group
READ STORY
Clevermaps has greatly enhanced our delivery operations by providing precise location intelligence. The platform's spatial data analytics help us optimize our branch and parcel locker network based on actual customer spend. Moreover, when widening the network, the underlying data makes sure we don't put a foot wrong.
ROMAN SKALICKY
Expansion Specialist, Alza
Before using CleverMaps, we couldn't effectively evaluate our branch locations. The platform provided an unbiased view of our branch network, allowing us to optimize locations and reduce overlaps without compromising customer access. This has lowered our operating costs and ensured strategic placements.
JAN SEVC
Head of Regional Representatives, Generali Česká pojišťovna, Generali Group
READ STORY
CleverMaps has significantly improved our branch network optimization. The platform visualized complex business data with demographic insights, revealing catchment areas, market potential, and customer behavior. This enabled tailored strategies for each branch, enhancing customer proximity.
JIRI CERVENY
Branch Network Strategy and Data Analyst, Česká spořitelna, Erste Group
READ STORY
Clevermaps excels at integrating various data sources into one cohesive platform. The ability to combine internal data with external datasets like demography and transaction data provides us with powerful insights. This has been particularly beneficial in optimizing our parcel locker network and enhancing our delivery services.
MILOS SUBAK
Strategy Associate, Packeta Group
CleverMaps is an easy-to-use and powerful location intelligence tool. It helped us assess the investment opportunity much faster and saved us hours of bothersome work on gathering datasets, preparing sheets, and creating visualizations.
JIRI CEPAN
Senior Financial Analyst, Upvest
READ STORY

Clear visualization and predefined reports of data perfectly fit data-driven foundation of Foodora.
BRETISLAV STROMKO
Head of Business Intelligence, Foodora, Delivery Hero Group
READ STORY
Clevermaps has greatly enhanced our delivery operations by providing precise location intelligence. The platform's spatial data analytics help us optimize our branch and parcel locker network based on actual customer spend. Moreover, when widening the network, the underlying data makes sure we don't put a foot wrong.
ROMAN SKALICKY
Expansion Specialist, Alza
Before using CleverMaps, we couldn't effectively evaluate our branch locations. The platform provided an unbiased view of our branch network, allowing us to optimize locations and reduce overlaps without compromising customer access. This has lowered our operating costs and ensured strategic placements.
JAN SEVC
Head of Regional Representatives, Generali Česká pojišťovna, Generali Group
READ STORY
CleverMaps has significantly improved our branch network optimization. The platform visualized complex business data with demographic insights, revealing catchment areas, market potential, and customer behavior. This enabled tailored strategies for each branch, enhancing customer proximity.
JIRI CERVENY
Branch Network Strategy and Data Analyst, Česká spořitelna, Erste Group
READ STORY
Clevermaps excels at integrating various data sources into one cohesive platform. The ability to combine internal data with external datasets like demography and transaction data provides us with powerful insights. This has been particularly beneficial in optimizing our parcel locker network and enhancing our delivery services.
MILOS SUBAK
Strategy Associate, Packeta Group
CleverMaps is an easy-to-use and powerful location intelligence tool. It helped us assess the investment opportunity much faster and saved us hours of bothersome work on gathering datasets, preparing sheets, and creating visualizations.
JIRI CEPAN
Branch Network Strategy and Data Analyst, Česká spořitelna, Erste Group
READ STORY

Dive into Location Insights

How to Adopt a Data-Driven Approach to Site Evaluation in FMCG

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How to Adopt a Data-Driven Approach to Site Selection

Shift towards data-driven site evaluation in FMCG using Location Intelligence. We will show you the key datasets and practical steps for conducting location analysis.

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Defining Catchment Areas: The Key to Retail Success

A catchment area is a geographic area from which a business attracts a population that uses its services. In other words, the area that "catches" your existing or prospective customers. It can be refined based on several different factors. Find out what those key factors are.

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How to Get the Most out of Point of Interest Data for Location Analysis

Points of Interest data proved to have its place in location analytics for many industries. But is there a way to make POI data even more accurate and beneficial for your business? Read on to find out.

FAQ