How to Find the Best Locations and Evaluate their Business Potential

The Client

K16 Retail Chain

K16 is a dynamic retail chain with a focus on offering a diverse range of products and expanding its market presence. Their goal is to strategically grow their network of stores to maximize market coverage and customer satisfaction.

The Challenge

Strategic Expansion

K16 needed to identify the best locations for new stores to effectively cover the market, meet its potential, and improve the customer experience by offering various types of cuisines at optimal times and quality levels.

"With just a few clicks, I can find suitable locations for new stores and even evaluate their potential. I like the ability to easily change my search parameters at any time. Right there in the map I can see the business potential, the catchment area, and even the network density of all the relevant retail chains."

- Vaclav Vitek, Managing Director of K16

The Solution

Implementation of Location Intelligence

CleverMaps provided a robust location intelligence platform that enabled K16 to:

• Analyze market potential with precision

• Visualize customer demographics and behaviors

• Plan strategic store locations

How It Works

K16 utilized CleverMaps to load data into the application, allowing for on-the-fly analysis by adjusting settings, metrics, and search criteria. This enabled K16 to identify high-potential areas for new store locations and make data-driven decisions.

The Result

Successful Expansion and Enhanced Decision-Making

By integrating CleverMaps, K16 successfully expanded its retail network. This led to improved market coverage, enhanced customer experience, and increased sales. The ability to visualize and analyze data in real time allowed K16 to make informed, strategic decisions quickly, ensuring efficient and effective expansion. The unique spatial context provided by CleverMaps was instrumental in optimizing their branch network and driving business growth.