What Location Intelligence Delivers to BI Consultants and their Clients

The Client

European Data Science Center

DataSentics creates value by using data analysis and machine learning to innovate its clients’ businesses and internal processes. DataSentics’ data engineers and mathematicians integrate themselves into the internal teams of their clients to provide real-time solutions and fast results.

The Challenge

Missing Spatial Context

More than 80% of all business data has some form of location element, but only about 0.5% of this data is commonly included in business analysis. Analyzing that data on a map can bring the missing spatial context and a lot of added value to DataSentics' clients.

Coming up with Location Intelligence (LI) solutions.

Based on their prior experiences with their clients, analysts from DataSentics have decided to enhance their solution with location analysis.

"Ever since we first started working with CleverMaps, we’ve seen many more satisfied and repeat clients. Right away, they can see the value in what the product provides: ad-hoc analysis of large quantities of data from a variety of sources - and all displayed intuitively on an interactive map."

- Hubert Svab, Senior Data Science Architect at DataSentics

The Solution

One-of-a-kind Platform

CleverMaps met the conditions Datasentics requested:

• An easy-to-use solution

• Quick turnaround time from project conception to analysis

• A logical and multidimensional data model

• A highly secure cloud-based application

• A platform designed for Big and Open Data 

  
  

How it works

The data was loaded into the application using a prepared format. Any user was able to perform analysis on the fly, simply adjusting the settings, metrics, and search criteria. The analysis in CleverMaps can be as granular as the given data and users' imagination allow for. As an example, you could choose to see data for branches that are more than 10 km apart and whose monthly turnover is over CZK 500,000. Because of this, DataSentics could perform this analysis themselves in real-time, saving both time and money.

All results are fully exportable to other BI tools allowing DataSentics to save, collaborate, or share easily and effectively.

The Result

It Brings New Business

• Enhancing BI reporting with location analysis

  
  By incorporating CleverMaps into their "BI toolkit,” DataSentics combined third-party data with client data to enable holistic and ad hoc analysis and visualization on a map.

  
  

• Unique way to optimize a branch network

  
  Thanks to that CleverMaps provided a unique special context, which helped DataSentics especially when optimizing their clients' retail branch networks.

  
  

• New business

  
  Using the CleverMaps platform with interactive maps, DataSentics was able to offer valuable insights and analysis that directly impact their client's bottom line. It helped DataSentics develop incremental revenue streams by upselling their current clients and also addressing new ones.